92 deviants said See if I actually like it. If I do, I get involved. If I don't, I won't be bothered with it. It's about me, not what other people think.
24 deviants said Don't usually bother. I try to avoid things just because it's popular, since fads things don't usually interest me anyway. There are few exceptions.
14 deviants said Wait a bit to see what it's about before jumping in. I like doing what is new and popoular, but not blindly so.
2 deviants said I won't be bothered with what popular culture thinks is hot. In fact, if I can, I will do the excact opposite just to stand out.
1 deviant said Immediately get involved because it's popular and will help me out; to socially to fit in, get contacts, make friends, gain popularity for myself, etc.